As a graphic designer, it feels great to find my customers so convinced about the power of a logo and what benefits it can earn them. However, I would say it is not just enough getting a simple logo designed for the sake of just having it. Now its time to make your logo design more exceptional and I am sure other designers will agree with me.


Yes, I want you all to ask your designers make your logo look more conceptual and clever using the graphic designing tricks. As it is said, a logo should not be a plain looking symbol…it should reflect you and your company’s personality.

The final result of a cleverly designed logo often appears to be very simple making it difficult for the customers to accept the high cost of their no-frills logo.

Therefore, I have compiled some famous logos here which will help you notice that a meaningful logo can leave an eternal impression on the customers.

I am sure it will be fun studying these below given logos and will definitely tempt you to think out of the box. Let’s see if you can figure out the hidden symbols….get started!!


 

Logos with hidden messages
Body Wisdom It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the “owl eyes” to clearly say “wisdom”.  Forkwire Logo  Designer – Bojan Stefanovic Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember. Big Ten Logo The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name. Amazon Logo This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face. ED Logo: Gianni Bortolotti Designer – Josiah Jost The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug. Eight Logo This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought. Elle Hive Logo Designer – Toni It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor. Toblerone Logo One of my favorite chocolates…yummy!! But trust me I never noticed the brilliant logo while enjoying my bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.  Marriage Logo What better logo can be used to symbolize a marriage with two mirrored “R” in the middle. No frills, no shadows, still so powerful and meaningful. Heart Beats Although it is quiet evident but still I liked the concept a lot. Two musical notes are bent in a way to make a heart and and headphns. The softness of this logo expresses “Love for Music“ Logo !N3K8  The complexity of this logo is its beauty. It is a business and IT consulting company based in the UK and the logo is a combination of numeric and alphabets to explain the word “intricate”. FedEx Logo You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service. Review Logo Designer – Sean Farrell Logo Design: When you take off a piece of the “v” in the word “review” it forms a check mark (for review). Simply amazing!! Lafeyette Logo:Even If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!  Pakuy Logo Designer – Maumer As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P” Hartford Whalers    The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.  ZIP Logo Designer – Mike Erickson Zip – The “I” has been replaced with a zipper to connect the Z & P VIA Rail Canada Logo Notice carefully…the VIA rail Canada logo makes two train tracks with the letters” V” and the “A”. The alphabet “I” is the division between the two. A simply brilliant logo.